Vol. 2 No. 5 (2026): Issue 4

Articles

• From Google to Social Media Search: How Gen Z Uses Social Media and AI Tools for Product Discovery and Purchase Decisions

  Lecan Ouyang (Author)

  • JEBH000016.pdf

• How Labubu's Story and Image Make It Feel 'Alive'? Exploring Consumers' Emotions through Animistic Psychology

  Zehan Zou (Author)

  • JEBH000015.pdf